May 27, 2020
AstraZeneca aims to help more health care professionals in the middle east to gain the best practice and medical knowledge.
The goal - provide a multi-level education program for HCPs to improve physicians' communication with patients. The new program offers education points and certification.
Instead of running an expensive one-day event or build an e-learning web portal and spend time and effort to promote the web address, AstraZeneca chose Highp to go straight with video education to customers' smartphones.
Thanks to Highp, AstraZeneca was able to invite, and continuously stay in touch with hundreds of doctors in the region. Using Highp automation, we have to build a process from invitation to video lessons to certification. Everything was delivered straight to the HCPs phone without a need for an extra hassle. Fast and efficient.
AstraZeneca is a multinational pharmaceutical and biopharmaceutical company headquartered in Cambridge, England, and concentrated its R&D in three sites: Cambridge; Gaithersburg, Maryland, USA (location of MedImmune) for work on biopharmaceuticals; and Mölndal (near Gothenburg) in Sweden, for research on traditional chemical drugs. AstraZeneca has a portfolio of products for major disease areas, including cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory, and inflammation.