MERCK – a global company with over 350 years of experience, founded in Darmstadt, Germany in 1668 by Friedrich Jacob Merck, now with almost 53 000 employees in 66 countries working on breakthrough solutions and technologies. Healthcare, Life Science and Performance Materials are MERCK’s core businesses. In all three sectors, it offers specialized and high-quality products.
Considering recent changes in European law system (GDPR implementation) Merck is required to gather a personal opt-in for further continuous communication with HCPs. It is a rather challenging activity involving multiple assets and resources, including proper tools, representative training, and development of an add-value – “a reason to believe” – to HCPs give Merck an e-permission.
Connectmedica where responsible for complete project development and implementation using Highp platform and service. During the Polish Clinical Oncology Society Congress, Merck was acquiring opt-in with the support of our conference representatives. Using Highp platform we were able to send instantly thank you message to physicians and reinforce the promotional process of a new app – CRC box, designed especially for oncologists, bringing higher satisfaction and Merck brand awareness. With Highp automation we are able to followed-up communication to successfully engaged hundreds of HCPs remotely.
An innovative global biopharmaceutical enterprise, present on more than 175 markets, with more than 29 000 employees. Its main activities focus on areas with high demand for particular medical products, including neurology, immunology, oncology, women’s diseases, chronic renal failure or viral hepatitis.
Our Client has difficulties in finding effective L&D solutions, that will answer both employees’ and employers’ needs and be cost-efficient at the same time. The amount of information that needs to be processed and put through very often outgrow companies’ capabilities. Cost and time restriction were critical factors against regular onsite training.
We developed a series of micro-learning audio podcasts delivered via Highp messages to representatives. Short interactive educational message employees’ productivity, as well as cut costs, decrease the amount of average time an employee spends on self-development and it will be a valuable asset in the employer branding process. Already, more than 270 representatives are in continuous micro-learning process.
„We want to implement a new idea of training in the digital age. We believe that the best tool to do that are Highp video messages, which can be delivered at any time and place, only on condition that the recipients use smartphones on daily basis. This gives a wide range of opportunities in conducting training –the content can be adjusted to Client’s current needs and Sales Representatives can be up-to-date with all the necessary information almost immediately.” – says Client.
Boehringer Ingelheim is a global group of companies embracing many cultures and diverse societies. Boehringer Ingelheim was founded in 1885 by Albert Boehringer in Ingelheim am Rhein, Germany. The Boehringer Ingelheim group is one of the world’s 20 leading pharmaceutical companies.
Boehringer Ingelheim’s aims to inform all employees and stakeholders about key marketing and medical activities taking place at the international congresses to streamline communication across the organization and synchronized knowledge across departments.
We recorded and edited high-quality video materials for our collaborative project – „SPAF Academy”, including the 21st International Congress of Polish Cardiac Society – the biggest event in the cardiological environment, with over 4000 HCPs attending the event.
During the conference we sent multiple Highp messages to Boehringer Ingelheim’s employees who could not be present at PTK, keeping them up-to-date with all the necessary information. In result, all of the representatives and office employees were up to date.
Nutricia’s collaboration with Highp team is focused mainly around the promotion of Intensive Care Nutritional Therapy initiative, which was started in the Middle East. The list of countries enrolled in the project includes Egypt, KSA, Kuwait, Jordan, Lebanon, Qatar, and UAE.
Highp offers direct smartphone communication with HCP’s, delivering personal, rich media and interactive content. It helps Nutricia to work more efficiently with less resouces on the ground, building stronger relationship and communities. The video personalization helps to engage more HCPs with superb customer experience and build strong credibility over the content.
Outstanding engagement results make Highp a leading professional digital channel in the region.
For more information about Highp please contact us at firstname.lastname@example.org
This time, it is LEO Pharma – founded in 1908, it is an independent, research-based pharmaceutical company that develops, manufactures and markets pharmaceutical drugs to dermatologic and thrombotic patients in more than 100 countries globally. LEO Pharma is present in 61 countries and employs around 5,000 employees worldwide. The company is headquartered in Denmark and is wholly owned by the LEO Foundation.
Taking into account law regulations and political factors, everyday communication in Persian Gulf countries is quite difficult. Sales Representatives cannot always reach out to HCPs in person, what makes online audio and video communication the best, most effective and most affordable solution.
We introduced LEO Pharma to Highp Customer Engagement Platform in order to support their Pharmaceutical Representatives in the Gulf States. The project will also cover an implementation of an opt-in collection tool, Highp Insights, and will be run in Saudi Arabia, UAE, Qatar, Kuwait, Oman, and Bahrain.
Connectmedica team brought Onko NEWS service to German Oncologist who couldn’t participate in congress. We created 6 Highlights messages (with videos, abstracts, highlights etc.) each delivered to 1 000 HCP on a daily basis via Highp Engagment Platform. Onko NEWS service was supported by 6 well known German Oncologist who were responsible for selecting and recording of ASCO highlights. One week after ASCO Connectmedica delivered ASCO summary Live Stream which was watched by over 700 HCP.
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