The pharmaceutical industry went through a massive transformation over last few years. There’s a significant impact of digitalization noticeable in the way companies communicate with their customers. Today’s communication is no longer limited to sending messages – it’s all about delivering an experience to the clients. Statistics indicate that the most common way of communication is still email, even though the average open rate for emails is only around 19%. While the pharmaceutical market is changing fast, companies should focus on building an innovative service for clients, based on various channels.