Igor Gnot

Push-video messaging

Push-video messaging is the new way to deliver great customer experience to any customer with a smartphone

The Message

Highp video message delivers excellent customer experience thanks to an innovative approach to personalized video messaging. Combining multiple technologies and communication patterns, Highp can deliver more interactions with customers, provide true customer feedback and provide information about customer requests in real-time. What is the most important - no app installation is required on the customer side.

The Invitation

The first part of the Highp video message is the invitation - send both text (SMS) and email. We are adding more channels to be available soon, including invitation via Facebook messenger. You can personalize every invitation for stronger CTR.

The content

Every invitation message includes a unique link that opens in the default devices browser. No app installation is required. It's easy and intuitive for a customer. Content may consist of multiple pages, each page consist of multiple content format. Including text, images, video, pdf attachments, video presentations and call to actions. Highp takes care of the best customer experience on any device - so you don't need to take care of responsive web design.

Video personalization

Highp enables to add personal video from a representative. This video may be recorded by a representative. Built-in compliance safety checks make personal video messaging a powerful format - include greetings, post-visit minutes of the meeting, thank you notes and call for actions to your predefined messages.

Call to action and feedback

Would you like to know in real-time what is your customer emotional feedback? Highp can deliver both feedback and customized call to actions.  These elements can trigger important additional activities that you design can design in Highp Assistant.

Video presentations

Insert your Highp video presentations into the message in one click. You can create your video commented presentations using PowerPoint add-on, iPad app or using the online designer. Video comments to each slide make your presentation solid clear and easy to understand to a customer.

The designer

The video message is designed in message designer is easier than writing a word document. Message designers will take care of how the message will be visible on any device, large screens of PC and MACs, smaller tablets and small mobile devices. Every time the best customer experience with perfectly scaled video, images, and fonts.

Enterprise analytics

Get all customer interactions with the message. Inspect which representatives perform the best with customers and build a solid relationship with both real and digital channels. Track both content and representative performance KPIs. Provide an essential content recommendation based on customer feedback.

Export your row data in real-time for advanced analytics and insights. All data is available in real-time for built-in marketing automation.

Empower representative

Highp can deliver your messages using your relations with customers.

Express

Create a campaign to be sent on behalf of your representatives to customers. Your customers will receive a personalized email from each of your sales representatives with video content including KOL statements.

Engage

Create a campaign that will be available to your representatives in the Highp app. This is the perfect solution to deliver follow-up messaging or a truly personal approach to the customer, where your representative can add a personal video to a predefined message just before sending it to the customer.

Compliance

Multiple important compliance challenges are addressed with Highp.

  • You can add a script that representative has to follow during the video recording
  • You can prevent viewing multiple times the same video – we call it to self-destruct video message.
  • You can suppress sending immediately representative video message before accepting video

Advanced targeting

The next step of every campaign is to create your recipients’ list. You can use advanced filters to choose the right customers for your campaign, including insights, historical activities, and relations with a representative.

When a list is done, Highp will take care of everything. We will sync in real-time your messages with your representatives Highp app so that they can use them on-demand

  • We will sync in real-time your messages with your representatives Highp app so that they can use them on-demand
  • We will deliver messages at the right time to the right people in multiple channels.
  • We will track all actions that customers will trigger. Including
  • We will monitor all actions that customers will trigger. Including channel, he opens message (email or text), when he plays, pause and finish viewing a video, clicks attachments and call to action button. You don’t have to configure anything.