Highp changes the way pharmaceutical industry communicate with customers pushing the envelope of effectiveness to the next lever.
Our mission is to extend relationship with customer (HCPs) beyond the face to face visit.
Highp implicates the new trend, using what’s the most effective – multichannel, personalization, mobile devices and video. All of that together increases the performance of marketing and sales teams up to 55% average engagement rate.
Highp stands for high performance
Highp digital relationship marketing platform is created for the companies which focus on the relationship with customers as the priority, so they can reach their customers fast and effectively beyond face to face meetings. Highp messages are being opened within 2 hours from sending. Depending on database quality and a relationship between the representative and clients, the Highp engagement rate is between 25%-65%. Customer’s positive satisfaction rate of using Highp is 90%! In fact, Highp is highest ranked messaging tool comparing to email, call center, and plain SMS.
Advantages of Highp
Highp is highly effective thanks to unique smart design:
- Highp uses both channels: SMS and e-mail
- Customer opens Highp rich media messages on any device. No app installation is required.
- Highp sends messages on behalf of representative and automagically is highly personalized
- Each Highp message may include personal video introduction from the key opinion leader or representative to the customer
- Highp is safe – you can easily disable message by message or change content after being distributed
- Highp allows the customer (HCPs) to get back to previous messages
- Highp offers analytics
- Highp delivers pre-approved content only
Better than email or text
The fundamental difference between email or SMS and Highp is an innovative distribution process and analytics. To mimic Highp you have to use multiple platforms. Highp is the smart solution to deliver rich media messages and gather important feedback to deliver another aligned message. Start the digital dialog through predefined pathways.
Complete control and security over communication with a customer
Another key feature enables representatives in digital to send pre-approved personalized messages to customers. It is up to the representatives when they want to send a message from the available campaigns aligning the communication to the customers’ needs.
Everything goes through a server, so the message is always visually rich, safe – only the recipient can see it. The server follows all consumer’s activity.
Highp is also a tool which creates a spectacular follow-up, realizes webinars, creative product launch, enriches landing pages… The sky is the limit.
Insight is the key
It is more than obvious that e-mail has a serious competition, which brings digital communication to the new level, unavailable for email or call center. Highp is integrated with the biggest CRM and Marketing Automation systems. Thanks to Call to Action options and full analytics, companies using Highp can effectively collect insights, both declarative and nondeclarative. It is an essential function, especially in professional sectors, such as banking, pharmaceutical industry or e-commerce.
Time to implement
Highp is already used in 22 countries (and growing) by the leading pharmaceutical companies.